Means Industries, and its sister company Transform Automotive, approached Basso Design Group because each company needed help improving their brand image among(st) increased competition from overseas. Both of the companies’ current websites were incredibly outdated, and each needed to be refreshed with a new image that showed of their respective products and services.
Basso Design Group began by performing an in-depth analysis of what made each business unique, and how that could best be promoted using digital marketing. This including meeting with C-level executives, touring each of the plants and locations, and talking with some of their best customers. After becoming engrained in their culture, we were able to design and develop new websites for each business that exemplified their core products and services, while maintaining a cohesive look and feel across both sites. Each also launched with a strategic SEO campaign that helped drive visitors to both sites, and resulted in increased revenue for both companies.