The Detroit Historical Society needed a new custom website to help drive traffic to its museums and help generate interest in the history of Detroit. In addition to the new site, they also required a content management system that would allow their employees to maintain the site themselves. Being a non-profit, the solution had to fit a minimal budget, yet be full featured enough to manage content across the entire site.
Basso Design group became an integral part of the DHS marketing team and developed a custom web design and content management system that fit within their budget and timeline. The DHS had significant press scheduled for the release of the new site in major newspapers and radio ads, so maintaining a strict schedule was extremely important. In the first 30 days of launch, the site had more than 30,000 unique visitors and traffic to the museums subsequently increased as well.
The campaign was so successful, that 3 years later the DHS returned to Basso Design Group to help design and develop a new website to help fundraising efforts to refurbish all of the museums. With this campaign, Basso Design Group strategized the most effective methods of marketing to reach the target audience, and the museum was able to raise over $20 million during their fundraising period.