Rosie O’Grady’s is one of the most popular restaurants in Detroit, and a perfect example of a repeat client at Basso Design Group. Rosie O’Grady’s brand image was stuck in a rut with a common Irish restaurant theme, logo, and brand. It was lost in the crowd of similarly themed restaurants in the area, and needed new ideas to stand out. All of their physical locations were undergoing major construction at the time to reveal a new identity, and they needed a web presence that did the same for their online image.
We designed the original website in 2006, and it was a great fit for its time. It provided a clean look and feel for their new style of restaurant, and in 2010, it was time to step it up with another new version of the site. The new site launched to rave reviews and helped Rosie’s win numerous awards in the area.
In 2011, Rosie’s expanded their family with a new Mexican-themed restaurant, Cantina Diablo’s. In addition to designing the new website, we also consulted in the new brand identity, logo design, corporate colors, and marketing strategy. The new site launched with even more visitors than the previous ones, and helped instantly launch Cantina Diablo's as one of Detroit’s most popular eateries.