Basso was born just outside of Detroit, Michigan in 2003 as a custom web design studio. Our first website designs were on the cutting edge with integrated animations and effects that nobody else was doing at the time. We quickly developed a national following with our websites, as each new site included a new piece of technology or concept that most people had not yet experienced.
Even in our early days as a company, we recognized that brand distinction was paramount and creating engaging experiences was the most effective way of promoting a brand.
The industry saw a major shift later this decade as the iPhone and iPad turned everything on its head. Mobile-friendly design became responsive design, and web ideas such as "above the fold" became a thing of the past since devices could now view sites in landscape or portrait orientation. The addition of these new devices also changed the way audiences interacted with a brand. Our strategies and brand experiences took a "mobile first" approach, integrating "on-the-go" interactions to fit the exciting new way consumers communicate with their favorite brands.
By 2010, digital marketing became an integral component to any brand outreach activity. Basso launches its next generation of website focused on the importance of the latest advancements in digital along with assisting clients navigate this critical medium.
Around the same time, the multi-award winning Aftermath experience was launched. Aftermath was created to showcase cutting-edge digital brand immersion and the full realm of possibilities available to companies at the time. Want to experience Aftermath today? Simply click on the "Begin Experience" button below.
Search engine optimization, digital advertising and social media are now more important than ever, as web-savvy customers rely heavily on search engines such as Google or social platforms such as Facebook to find new businesses and ways of interacting. Basso continues to stand as a leader and innovator in digital marketing and online brand promotion.
By 2015, digital marketing and integrated branding campaigns became a critical piece of any marketing strategy. Any business that is not actively engaging potential customers with this medium is being left behind. By this point in time, Basso has won dozens of awards for innovative, branding and digital marketing experiences, and our clients are enjoying the significant results of our efforts.
We truly believe creating brand addicts through exceptional brand and digital marketing experiences is the cornerstone of our clients' and our agency success. With brands crafted in a multitude of industries, to captivating audiences for companies reaching around the globe, it is exciting to see the progression of our agency and the industry as a whole.
Today, Basso continues to innovate and build brands that express a differentiating promise in ways that are clear, authentic and meaningful. We focus on driving results and building brand loyalty to attract, convert and retain customers. Take the next journey with us and envision the possibilities your brand can achieve.
The staff at Basso is prompt, reliable, knowledgeable and experts in their craft.-Jeffrey Q.
The entire staff was very friendly and easy to work with while keeping us all on task to hit our deadlines.-Richard Z.
We have been able to collaborate on many technology based projects that have pushed us ahead of our competition in our industry.-Brian D.