One organization. One primary goal of patient satisfaction. Dozens of excellent doctors and staff members in multiple locations. That’s what the public needed to know about Michigan Eye Institute. The challenge, however, was in how to show prospective patients that they were one cohesive group.
With goals of attracting patients, doctors and providing MEI with greater brand consistency an intelligent method of interacting with all audience members and bringing the message together was paramount. Since the inception of the new strategy, MEI has enjoyed a phenomenal amount of steady progress and is highly respected in the eye care industry.